LUV AJ is a Los Angeles based business founded by Amanda Thomas 18 years ago, who started her brand when she was 14 years old as an after school hobby. By her senior year it was a fully fldeged business. An internship with a local designer inspired her to work on her own creations, and after a chance encounter with a buyer at Fred Segal, they picked up her entire collection for their stores. And from there, Luv Aj was created!
Luv AJ is adored by celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner and stocked in retailers around the world like Revolve, Shop Bop, ASOS, Nordstrom, etc. Amanda was also added to the Forbes ’30 Under 30’ list in 2015 for her work as a jewellery designer.
